We’re just trying to fit the old things into the new form

Marshall_McLuhan

When any new form comes into the foreground of things, we naturally look at it through the old stereos. We can’t help that. This is normal, and we’re still trying to see how will our previous forms of political and educational patterns persist under television. We’re just trying to fit the old things into the new form, instead of asking what is the new form going to do to all the assumptions we had before.

Marshall McLuhan (1911 – 1980) was a Canadian philosopher of communication theory and a public intellectual. McLuhan is known for coining the expressions the medium is the message and the global village, and for predicting the World Wide Web almost thirty years before it was invented. This observation was made in 1960.

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